Digital Marketing

Gautam Rawat

 

To promote different products and services Digital market utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms. The Way in which the brand and businesses use technology for marketing was developed in the 1990s and 2000s. People increasingly used digital devices instead of visiting physically on the shops.

 

What is digital marketing?

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy. As for the future of digital marketing, we can expect to see a continued increase in the variety of wearable devices available to consumers.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand the true meaning of SEO, let's break that definition down and look at the parts:

1. Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
2. Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
3. Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

If you’re looking to improve your search engine rankings and outrank your competitors, these SEO tips are for you! It’s no secret that building a quality SEO strategy can be a long and difficult process, but in the world of E-commerce, visibility is everything and an SEO strategy can make or break your business.

Think of search engine optimization as a competition. You are constantly battling other businesses for a coveted position on the first page of Google. Think about it: how often do you search beyond the first page of Google when looking for a particular product. Not very often, right? In fact, the average consumer won’t even click beyond the first five listings on a search engine results page (SERP). If your competitors outrank you, they could be stealing away a huge portion of your potential customers!